Last updated: 12/2/2023

Who We Are

Our website address is: https://swmechanicalep.com.

What Personal Data We Collect and Why We Collect It


When visitors leave comments on the site, we collect the data shown in the comments form, the visitor’s IP address, and browser user agent string to help with spam detection.

An anonymized string created from your email address (hash) may be provided to the Gravatar service.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact Forms

We collect information entered in our contact forms for customer service purposes. This information may include your name, email address, phone number, and any other details you provide.

Email Marketing and SMS

When you sign up for our newsletter or enter your email and/or phone number in our quote and contact forms, you consent to receive email and SMS communications from us for marketing purposes. You can opt out of these communications at any time.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


“Our website uses Google Analytics 4 to collect information about the use of our site. Google Analytics collects information such as how often users visit our site, what pages they visit when they do so, and what other sites they used prior to coming to our site. We use the information we get from Google Analytics to improve our website. Google Analytics collects only the IP address assigned to you on the date you visit our site, not your name or other identifying information. Google’s ability to use and share information collected by Google Analytics about your visits to our site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy.”


Meta Pixel/Dataset

“Our website utilizes the Meta Pixel (formerly known as the Facebook Pixel) and Dataset, which are tools provided by Meta Platforms, Inc. This pixel helps us measure the effectiveness of our advertising by understanding the actions people take on our website. The Meta Pixel may collect or receive information from your devices when you interact with our website, which is used to ensure that our advertising is seen by our target audience. You can learn more about Meta Pixel and your privacy settings on Meta’s Privacy Policy.”

Google Ads Remarketing

“We also use Google Ads remarketing service to advertise on third party websites to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an enquiry. This remarketing is done through Google Ads, which uses cookies to serve ads based on someone’s past visits to our website. Information about how you can opt out of Google’s use of cookies is available by visiting Google’s Ads Settings.”

Consent and Opt-Out Options

“By using our website, you consent to the processing of data about you by Google, Meta, and other advertising services in the manner and for the purposes set out above. You can opt out of Google Analytics for Display Advertising and customize Google Display Network ads using the Google Ads Settings page. Furthermore, you can opt out of third-party vendor use of cookies by visiting the Network Advertising Initiative opt-out page.”

Who we share your data with

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Contact Information

For Questions, Concerns, or Data Requests:

If you have any questions, concerns, or requests related to your personal data and our privacy practices, please contact us using the details below. We are committed to addressing your privacy-related inquiries and concerns promptly and effectively.

Data Access and Correction Requests:

You have the right to access the personal data we hold about you and to request corrections to any inaccuracies. Please direct these requests to the contact details provided above. We will respond to your request in accordance with our obligations under applicable data protection laws.

Feedback and Complaints:

We welcome your feedback regarding our privacy practices. If you have any complaints or suggestions, please let us know through the contact details mentioned above. We strive to continuously improve our privacy practices and value your input.

Additional information

How We Protect Your Data

“Our commitment to data security is paramount. We implement a variety of security measures to maintain the safety of your personal information. These include using secure servers, encrypted network communications, regular software updates, and comprehensive malware protection. Our staff are trained in data protection best practices, ensuring your data is handled securely.”

What Data Breach Procedures We Have in Place

“In the unlikely event of a data breach, we have established procedures to ensure prompt and effective response. This includes immediate identification and isolation of the breach, assessment of the impacted data, and notification to all affected parties in accordance with legal requirements. We will also conduct a thorough investigation to prevent future occurrences and comply with all regulatory reporting requirements.”

What Third Parties We Receive Data From

“We receive data from third-party services including Mailchimp and House Call Pro. Mailchimp is used for our email marketing campaigns, and it provides us with analytical data about the performance of these campaigns. House Call Pro is our Customer Relationship Management (CRM) system, which integrates with Mailchimp and helps us manage customer interactions and data efficiently.”

What Automated Decision Making and/or Profiling We Do with User Data

“Our website may use automated decision-making processes for purposes such as personalizing user experience and targeting marketing efforts more effectively. For instance, user interactions with our website and responses to email campaigns (via Mailchimp) may inform automated decisions in tailoring content and offers. However, these processes do not result in any legal effects or significantly affect individuals.”

Industry Regulatory Disclosure Requirements

“We adhere to industry-specific regulatory requirements which govern the handling and use of personal data. This includes compliance with the General Data Protection Regulation (GDPR) for our European users, and other applicable data protection laws. We are committed to maintaining high standards of data privacy and security in all our operations.”